Tag Archives: patient care

Making a tasty profit requires the right ingredients

My wife Linda is good at many things: a good mother, a good GP, but she is an excellent baker. I was watching her making a honey cake, with the ingredients laid out on the kitchen table.

A thought came into my mind: I asked if she could make her honey cake twice the size with the same ingredients. She gave me her withering stare and told me not to be stupid. I carried on regardless: ‘I have a client, Dr X,’ I told her, ‘who is being told to carry on baking cakes all the same size but with less ingredients’. Her stare pierced deeper. ‘OK,’ I said, ‘it is not exactly baking, but it’s not so different.’

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